Making the world a better place by design.

Beauty lies in simplicity.

eng

ita

Giovanni Piemontese is an award-winning Digital Product Designer currently working in Italy.

Intrigued by the abstract concept of beauty, he helps companies in producing added value for their customers by designing products, experiences, and identities that aim at visual and functional satisfaction.

He built his career halfway between Italy and China and gained a multicultural digital knowledge. Today he redefines the Android Home Screen concept for millions of users with Smart Launcher. Meanwhile, he is dedicated to mentoring and coaching with the aim of extending the concept of innovation in Italy.

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Smart Launcher. The top of the Android Home screen designed for millions of people in mind.

An established launcher brand with over 60 millions users, a love for quality, proud of its passionate and engaged community. From 2013 I'm responsible for Product Design, Branding, Creative direction, and Marketing. An iterative work that evolves with time, technology and people needs.

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PROJECT DATA
COMPANYSmart Launcher

PROJECT DATA
ROLEProduct Design,
Product Management,
Branding.

PROJECT DATA
DATE2013 - Current

PROJECT DATALINKS smartlauncher.net Rebranding Process SL5 Product Redesign

Icon Pack Studio. The first app of his kind to create, edit and share Icon Packs.

We ideate Icon Pack Studio with the idea to build the first icon editor of its kind for Android devices. I was responsible for Product Design and Branding. It was a hard task that required many iterations to ideate and validate the interface and the experience of the product. In 2020 we made a huge restyling of the product bringing a brand-new feed. We redefined the app with new social user flows. The app is a portable simplified Illustrator-like vector editor that enables everyone to design an icon style that works for every icon on your device.

PROJECT DATA
COMPANYIcon Pack Studio

PROJECT DATA
ROLEProduct Design,
Product Management,
Branding.

PROJECT DATA
Data2016 - 2020

PROJECT DATA
LINK iconpackstudio.com

Coinmatic. Built to help you invest in Bitcoin and cryptocurrency more wisely.

A commissioned work to design the new digital identity for Coinmatic, a service built to help users to invest in cryptocurrencies with an automated and customizable portfolio diversification system. The challenge was to understand and define the company values and identity from scratch. Market analysis and co-design sessions helped to deliver an exhaustive brand identity book that would help the company to keep a coherence among the different touchpoints. The work included the design of the landing page where the brand guidelines met the user experience and the company storytelling. Indeed, one of the challenges was to make a complex subject, as Cryptocurrencies investments, easily understandable to a non-expert user target.

PROJECT DATA
CLIENTCoinmatic B.V.

PROJECT DATA
ROLEUser Interface Design,
User Experience Design,
Brand Designer

PROJECT DATA
DATE2019

PROJECT DATA
LINK coinmatic.co

All Day Relax. Take care of yourself during all the day.

I was commissioned to envision a new business and design a new product based on the actual trends. A 1-week exploration to define the brand and the experience of the product that would help thousands of users taking care of our themselves, with simple tasks, during all the phases of the day.

PROJECT DATA
Project TypeDesign Sprint Exploration.

PROJECT DATA
Data2019

LPA Architects. A cutting edge architecture studio, spin-off of the award-wining "Studio A"

I was commissioned to design the new digital identity for LPArchitecture, a spin-off of Studio A, award-winning studio from Milan. After a first stage analysis, the product identity and interface were designed based on the stylistic and aesthetic choices of the studio architectural projects. The website acts as a clean showcase that blends and enhances the modern and clean architectural lines of the building and interiors.

PROJECT DATA
CLIENTLPA Architects & Partners.

PROJECT DATA
ROLEUser Interface Design,
User Experience Design

PROJECT DATA
DATE2018

PROJECT DATA
LINK lparchitecture.it

Teleport. Teleport in a random place of the world diving in its soundscape.

When I lived in Shanghai, coincidentally with the discovery of new cultures and new places I also often missed the familiar places from which I was distant. I founded the project Teleport as a Designer with my ex-colleague of RobinGoods. The aim was to exploit the new emerging technology like VR, 4G, HD sounds, 360° photos, to make possible for people to "virtually" came back in familiar places and discover places they never been before through a digitally immersive experience.

PROJECT DATA
PROJECTTeleport

PROJECT DATA
ROLEFounder,
Designer.

PROJECT DATA
Date2016 (Never launched officially).

RobinGoods. The friend you always looked for during your shopping days.

I co-founded RobinGoods in Milan with other well-minded guys. The start-up was well recognized, magazines like Wired and StartupItalia noticed and featured the start-up. I was responsible for Product Design (web and mobile), Branding and Marketing. The App enabled the small and mid businesses to showcase their products through geo-localization. Passers-by could benefit the easy discovery of product offers around them during their shopping.

PROJECT DATA
PROJECTRobinGoods

PROJECT DATA
ROLECo-Founder,
Designer.

PROJECT DATA
DATE2014 - 2015

PROJECT DATA
LINK robingoods.it